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The ownership of the brewery changed hands many times until 1807 when the royal Hofbräu brewmaster, Gabriel Sedlmayr, took over
what was then Munich's smallest brewery named Spatenbräu. The still today used logo with a spade symbolising a malt shovel bears his initials. Sedlmayr's sons continued to run the business and in 1867 Spaten became the largest brewery in Munich, as then measured by malt use.
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In 1872, Spaten made history by introducing a
light-coloured Vienna -style beer at Munich's Oktoberfest. The [[Märzenbier]] was sold in the Schottenhamel Festzelt as other beer supplies had ran out and became an instant success. The Märzenbier was originally permitted to be brewed only between St. Michael's Day (29th September) and St. Georg's Day (23rd April) and had to be stored in ice cellars until the Oktoberfest . Märzenbier, also known as [[Oktoberfestbier]], is a slightly stronger Helles (lager).
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