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In 1872, Spaten made history by introducing an amber coloured Vienna style beer at Munich's Oktoberfest, named Märzenbier. The [[Märzenbier]] became an instant success when it was first sold in the Schottenhamel Festzelt as the
normal beer had ran out of supply. The popular Märzenbier became known as [[Oktoberfestbier]] and eventually changed to the pale golden and slightly stronger Helles (lager) which is still today sold during the Oktoberfest.
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