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Spaten

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* 1854: The move of the entire brewery to Marsstrasse is completed.
* 1861: Joseph Sedlmayr buys the shares of August Deiglmayr, with whom he ran the [[Franziskaner]] Brauerei (Franziskaner Leistbräu) since 1858.
* 1867: Spaten Brauerei becomes the largest brewery in Munich and maintains the its top position until 1890s. Spaten Brauerei receives a golden medal for their German beer at the World Exposition in Paris.* 1874: Johann, Carl and Anton Sedlmayr take over the brewery over from their father Gabriel Sedlmayr.* 1884: The graphic artist Otto Hubb designs the Spaten logo, with the familiar spade symbol which symbolise a spade malt shovel and the initials GS in honor of the elder Gabriel Sedlmayr. The A similar version of this logo is still in use today.
* 1891: Spaten Brauerei founded a branch in London selling the “Spaten Munich Lager” brand.
* 1894: Spaten becomes the first Munich brewery to brew lager in Pilsener style, the “Spaten Münchner Hell”, intended for sale in northern Germany.
* 1895: Spaten is the first brewery to introduce the Hell (lager) in Munich. Other Munich breweries follow its example.
* 1909: Spaten begins to export its beer to America on a regular basis to America.
* 1911: Heinrich and Fritz Sedlmayr, sons of Anton and Carl Sedlmayr, become chairmen of Spaten Brauerei.
* 1922: Spaten Brauerei and Franziskaner Leistbräu unify into a one joint stock company, named ''Gabriel & Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG''. In the same year, a contract of interessengemeinschaft agreement (interest sharing group) was signed with [[Löwenbräu|Löwenbrauerei]].* 1924 : The still today used in use slogan “Lass Dir raten, trinke Spaten” was coined, meaning “Let yourself be advised, drink Spaten”.* 1926 : The Spatenbräu Heilbier was introduced to the market, which from 1941 was named Vollmalz.* 1943/45 : Spaten Brauerei suffers severe damage due to bombing raids by allied World War II allied forces. * 1950 : The export to Europe and overseas resumes.* 1964 The first [[Weißbier]] by the Spaten Brauerei, the “Champagner Weiße”''Champagner Weiße'', is introduced at the Munich [[Oktoberfest]].
* 1992 Spaten Brauerei exceeds the one million hectolitre mark.
* 1997 Spaten Brauerei and Löwenbräu merge into a joint stock company.